OVERVIEW
Supply chain platform for connecting carriers and shippers required branding for a new business venture within the transportation space. The client needed a brand identity that visually captured utopia - nearly perfect quality - geometry.
THE CHALLANGE
Creating a logo and assets in a strict time frame versatile enough for use across dynamic formats, including video and other visual assets.
MY ROLE
Brand thinking
Cross functional collaboration
Design Reviews
Storytelling & Communication
PROCESS
DAY 1
4 hrs - Research
Colour Palettes / Font styles / Competitors / Photography
DAY 1 / 2
12 hrs - 3 draft logo options
Monogram and Typeface combination / Colour palette options / Font styles options (headings, body etc) / Mocked up against website layout/ photography
DAY 3 - 5 hrs - Refine
1 chosen from the 3 options, change from feedback / Font styles refinement
DAY 4 - 5 hrs - Brand Book
Monogram Lockup / Typeface Lockup / Colour Palette / Font style
Logo in dark / light / colour in png/svg formats.
PROCESS
DAY 1
4 hrs - Research
- Colour Palettes
- Font styles
- Competitors
- Photography
DAY 1 / 2
12 hrs - 3 draft logo options
- Monogram and Typeface combination
- Colour palette options
- Font styles options (headings, body etc)
- Mocked up against website layout/ photography
DAY 3
5 hrs - Refine
- 1 chosen from the 3 options, change from feedback
- Font styles refinement
DAY 4
5 hrs - Brand Book
- Monogram Lockup
- Typeface Lockup
- Colour Palette
- Font style
- Logo in dark / light / colour in png/svg formats.
RESEARCH
Taking a look at landscape, both in greek methodology and present. Using these as a basis for rough sketches.
Defining the sketches into illustrator.
3 Draft logo options
Incoporating colour and options to put forward for review to client.
REFINEMENT
Developing the brand and use of photogrpahy.
BRAND BOOK
Documeting the brand, ready for use by teams for UI / Video and presentations.