Saudi airline

PROJECT OVERVIEW

Designed a loyalty program for a Saudi airline, developing creative assets for A/B testing to evaluate how the target audience resonated with the program structure and offering.

Deliverables:

Social media ad creatives for Facebook, Instagram, and TikTok
Branding and visual identity development
Webflow landing page designs, including form/survey functionality with backend data collection
Facebook Ads creative assets tailored for campaign performance

THE Challenge

Designed for a specific target audience with culturally relevant visuals and messaging

Collaborated with a remote client across time zones, requiring flexible communication and scheduling

Navigated a clear client vision, balancing predetermined ideas with creative input

Process

Brand Discovery

Collaborated with a data scientist to structure the data model and interface hierarchy. Defined how metrics like suction, heat, and airflow would be visualized and prioritized.

Client Ideation Session

Created wireframes and early interface concepts focused on clarity. Brand identity into a scalable UI, focusing on clarity, accessibility, and user flow.

Template for all Assets

Built a modular design system with reusable components, interaction states.

Animated and Static creation

Designed interactive prototype to test to gather feedback and refine components and layouts.

RESEARCH

Before creating the Ads I needed to develop the branding for the Loyalty Program (not included in this case study)

The client required content on the ads and not just visuals. How would visual and text work together?

IDEATING WITH THE CLIENT

Going through a session via zoom, determaining the main elements and content with the client.

EXPLORING 1 TEMPLATE LAYOUT

How would the ads animate but also work in static formats? Creating 1 template to implement all 7 concepts easily.

BASE TEMPLATE

The colours and imagery were in reflection to the consumer market the client were targeting, in the Middle East.

I created a template for how consumer's would be portrayed and visual+ text elements. This way creating all 24 Ads would be more efficient.