Restaurant Prototype 02

PROJECT OVERVIEW

Created a proposal prototype for a restaurant booking app, focused on designing a dashboard that gives restaurants clear insights into customer behaviour and booking trends. The platform also included functionality for restaurants to create in-app marketing campaigns aimed at increasing reservations.

THE Problem

Lack of Customer Insight

Restaurant owners had limited visibility into their customer base, making it difficult to understand booking patterns, preferences, and engagement behaviours.

No Centralised Performance Dashboard

There was no streamlined way for restaurants to monitor key metrics such as occupancy rates, campaign performance, or customer trends—all essential for data-driven decisions.

Limited Marketing Capabilities

Restaurants lacked an easy-to-use system to create and manage targeted campaigns within the app, missing opportunities to boost bookings and customer engagement.