My Role
As the creative owner and visual designer, I led the concept development, visual direction, and design execution for the video—ensuring clarity, engagement, and consistency across complex content.
Disconnected Ecosystem:
The client and factory teams operated in silos, resulting in fragmented communication and a lack of alignment on delivery processes.
Complex Communication Needs
The product involved advanced, technical concepts that needed to be communicated clearly to a diverse audience with varying levels of expertise.