OVERVIEW
Alexis Jewels is a bespoke jewellery brand known for its honesty, trust, and personal connections. The logo, colour scheme, and font selections must reflect the brand’s core values of trust, transparency, emotional investment, and expert craftsmanship. The visual identity should convey luxury, sophistication, and heartfelt artistry.
THE CHALLANGE
Creating a logo and assets in a strict time frame versatile enough for use across dynamic formats, including video and other visual assets.
MY ROLE
Brand thinking
Storytelling & Communication
Website design
PROCESS
DAY 1
4 hrs - Research
Colour Palettes / Font styles / Competitors / Photography
DAY 1 / 2
12 hrs - 3 draft logo options
Monogram and Typeface combination / Colour palette options / Font styles options (headings, body etc) / Mocked up against website layout/ photography
DAY 3 - 5 hrs - Refine
1 chosen from the 3 options, change from feedback / Font styles refinement
DAY 4 - 5 hrs - Brand Book
Monogram Lockup / Typeface Lockup / Colour Palette / Font style
Logo in dark / light / colour in png/svg formats.
PROCESS
DAY 1
4 hrs - Research
- Colour Palettes
- Font styles
- Competitors
- Photography
DAY 1 / 2
12 hrs - 3 draft logo options
- Monogram and Typeface combination
- Colour palette options
- Font styles options (headings, body etc)
- Mocked up against website layout/ photography
DAY 3
5 hrs - Refine
- 1 chosen from the 3 options, change from feedback
- Font styles refinement
DAY 4
5 hrs - Brand Book
- Monogram Lockup
- Typeface Lockup
- Colour Palette
- Font style
- Logo in dark / light / colour in png/svg formats.
RESEARCH
Taking a look at landscape, both in greek methodology and present. Using these as a basis for rough sketches.
logo options
Defining the sketches into illustrator.
logo options
Logo options explored
2 options
Aligning and exploring a colour theme, for client review
BRAND BOOK
Incoporating colour and defining the brand after client feedback